8 Things to Know About Pet Grooming from New Canton Business Owner (2024)

Community Corner

Canton native shares everything from the hottest pet fashion trend to the art of washing a cat without getting in a cat fight.

8 Things to Know About Pet Grooming from New Canton Business Owner (1)

Mera McKenna, Patch Staff8 Things to Know About Pet Grooming from New Canton Business Owner (2)

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8 Things to Know About Pet Grooming from New Canton Business Owner (3)

CANTON, MI — Does your dog need a day of beauty? Paging Maximillion Groomers! Owner Nikki Stehley just opened a store front location (4203 Old Canton Center Road, Canton) to accommodate her growing - and barking/meowing - clientele.

The Canton native graduated from Canine School of Cosmetology, and originally started grooming out of her house. In less than two years she had 800 clients and expanded operations to hire a receptionist, then a groomer, then another groomer and the place quickly turned into a zoo. Literally. So six months ago, Stehley moved operations to an actual shop.

Stehley took a time-out from grooming to share a few things we should know about the grooming industry:

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1. Don't wash your dog before you take them to the groomer. Stehly: "I hate when people feel that their dog is dirty and wash them before they get here. Grooming is our job. We want to wash pets."

2. For fashion-forward pups, stencils are the latest fashion pet trend. Stehley: "We're promoting stencils for the holidays. You can get a bat or pumpkin for Halloween. Stencils are like a temporary tattoo and rinses off in the bath. We're going to get into doing sports for the Detroit Lions and Tigers. People can tailgate with their dog."

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3. Every groomer is different. Stehley: "A lot of people have bad experiences with groomers. Some grooming places rotate between doing a few dogs at a time, then the dogs stay there for five hours. We're more like a hair salon and it's a positive experience start to finish. You make an appointment, and there's no waiting. Quicker wait times make dogs happier. There's also no cage drying. We want to make sure the dogs are calm entire time they're here. Pets here are treated like our own pets."

4. There's no such thing as a difficult breed to groom. Stehley: "Every breed is different. Every dog is different. That's why people like us. No dog is the same."

5. OK, so how difficult is it to groom a cat without getting in a cat fight? Stehley: "I love cats. If they're scared we'll put a towel over their head and cut them so they can't see where they are. It's like tricking them. We've had some cats that don't like it. Give me twenty minutes. Once they realize everything is OK we can get the job done. There hasn't been a cat I haven't been able to groom."

6. Pets should have a regular grooming schedule. Stehley: "Cats can go every three to six months. Dogs with hair can go six to eight weeks. Hair doesn't shed. Dogs with fur shed. They can come every eight weeks."

7. Groomers are used to unusual requests. Stehley: "We've clipped birds. We do rabbits and guinea pigs. With rabbits you can't get them entirely wet. Put the dryer on them and their hearts start beating so fast and will explode. So we wipe them off and trim their nails. I'll groom all animals. Give me a snake and I'll try it!"

8. One surprising thing people don't know about the grooming industry? Stehley: "This business has such a bad rap. Every groomer is different and a lot of them don't know what to do. It hurts the business. It's not a negative place. It can be a positive place and we want our dogs here to like it. When we lose a client it's like losing a friend. Some places are like an assembly line. That must be traumatizing for the dog.We give our dogs and cats positive attention. That's what I want."

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8 Things to Know About Pet Grooming from New Canton Business Owner (2024)

FAQs

8 Things to Know About Pet Grooming from New Canton Business Owner? ›

Dog groomers running their own business earn a median hourly salary of about $15, or $30,000 per year. However, you may stand to earn far more than that. In fact, depending on the number of dogs you book and the consistency of your bookings, you could make anywhere from $45,000 up to $100,000 or more.

Is dog grooming a good business to start? ›

Dog groomers running their own business earn a median hourly salary of about $15, or $30,000 per year. However, you may stand to earn far more than that. In fact, depending on the number of dogs you book and the consistency of your bookings, you could make anywhere from $45,000 up to $100,000 or more.

Why do dog grooming businesses fail? ›

One of the main reasons that dog grooming businesses fail is due to a lack of marketing. Many business owners mistakenly assume that their customers will simply find them on their own, and they don't invest any resources into promoting their business or attracting new customers.

How do I make my dog grooming business stand out? ›

How Do I Make My Dog Grooming Business Stand Out?
  1. Implement Online Scheduling. ...
  2. Connect with Appointment Reminders and Messaging Updates. ...
  3. Offer a Robust Loyalty Program. ...
  4. Send Birthday Cards and Mailers. ...
  5. Run Social Media Promotions. ...
  6. Create Promotional Products. ...
  7. Partner with Other Businesses.
Jan 26, 2023

Do you tip a dog groomer who owns their own business? ›

Yes, you should tip a self-employed dog groomer if you liked their work. The standard hospitality rate is 15% - 20%. What if I can't afford to tip? If you can't afford to tip the dog groomer, at least be sure to extend a hearty "thank you" or even a note.

Where do dog groomers make the most money? ›

Highest paying cities for Pet Groomers near United States
  • Austin, TX. $31.57 per hour.
  • Denver, CO. $29.19 per hour. 44 salaries reported.
  • Scottsdale, AZ. $29.05 per hour.
  • Houston, TX. $28.37 per hour.
  • Irvine, CA. $27.91 per hour. 36 salaries reported.
  • Show more nearby cities.

What is the average revenue of a dog groomer? ›

Pet Groomer Salary in California
Annual SalaryHourly Wage
Top Earners$73,524$35
75th Percentile$59,700$29
Average$48,431$23
25th Percentile$33,100$16

What is the hardest part of dog grooming? ›

The most challenging part of dog grooming is often handling sensitive areas, such as ears, paws, and the face. Dogs may be uncomfortable with these areas being touched or groomed, requiring patience and gentle handling. Additionally, dealing with matting, tangled fur, or dogs with anxiety can add complexity.

Why are dog groomers quitting? ›

The boom in pet ownership and the challenges of the pandemic are making pet groomer shortages worse, according to many salon owners. Since many pet grooming businesses closed during the various lockdowns, many of their groomers decided it was time to retire, while others moved on to other careers.

What are the challenges of dog groomers? ›

Active work — A certain level of fitness is required to be a dog groomer. Certainly anyone who has issues with their feet, legs or back might find it too demanding to be standing, lifting and bending the majority of the day.

How to stand out as a dog groomer? ›

Ask for Client Referrals

Reach out to new customers through your existing ones by using a referral program. Ask your clients to refer you to their friends and reward them for their advertising efforts. You can give them special discounts, free merchandise, or even free pet grooming sessions.

How much does the average dog owner spend on grooming? ›

Standard Dog Grooming Costs

On average, basic dog grooming, which includes bathing, brushing, ear cleaning, and nail trimming, can cost anywhere from $30 to $90 per session. However, this cost can vary depending on the factors mentioned earlier, such as the size and breed of your dog and your location.

How to get more clients as a groomer? ›

To land new customers and keep 'em coming back, consider incorporating these five strategies into your canine grooming salon.
  1. Review Your Website (or Build One) ...
  2. Stay Organized with Cloud-based Software. ...
  3. Use a Customer Relationship Manager (CRM) ...
  4. Offer Referral Incentives. ...
  5. Advertise on Social Media.
Nov 9, 2023

How much do you tip a $70 dog groomer? ›

15-20% is considered a standard tip for a dog groomer.

At a typical 15-20%, that comes out to $12-16 a session. If you want to tip a little more or less than that it's okay, but aim for at least 15% if you can. You can use a standard tip calculator to determine how much you should give based on the total bill.

How much do most dog groomers charge? ›

On average, a dog grooming session will cost between $30-$90, depending on a few different factors like the size of the dog and the type of breed and fur it has.

How do I start a pet grooming business from home? ›

10 steps to starting a mobile or in-home pet grooming business
  1. Learn how to groom dogs. ...
  2. Get certified. ...
  3. Create a business plan. ...
  4. Research groomers in your area. ...
  5. Determine what startup supplies you need and the cost. ...
  6. Come up with a creative name and business branding. ...
  7. Apply for any business licenses and insurance you need.
May 12, 2023

Is pet grooming a good side hustle? ›

Dog grooming can be a rewarding side hustle, especially for animal lovers. In this article, I'll cover the five steps to get started grooming, how much to charge, and what challenges to expect along the way.

Is there a market for dog grooming? ›

Report Outlook. The global pet grooming services market was valued at USD 5.32 billion in 2021 and is expected to grow at a CAGR of 7.0% during the forecast period.

How profitable is a mobile dog grooming business? ›

Yes, you can make a living off dog grooming. Like we mentioned earlier, mobile pet groomers typically charge an average of $30 to $90 for each appointment. On average, mobile pet groomers in the US make over $48,000 a year. And this number doesn't account for busy days, big dogs, add-on services, or tips.

What equipment do you need for a dog grooming business? ›

Some honorable mentions to purchase for your new business would be scissors, nail clippers, ear powder, a finishing dryer, a grooming table, a bath, cages, and bath equipment.

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