From Controversy to Comeback: Eat Just Relaunches JUST Mayo with Nationwide Whole Foods Rollout - vegconomist - the vegan business magazine (2024)

Products & Launches

From Controversy to Comeback: Eat Just Relaunches JUST Mayo with Nationwide Whole Foods Rollout - vegconomist - the vegan business magazine (1)

© Eat Just

Nearly four years after its discontinuation, Eat Just has made a significant announcement: the relaunch of JUST Mayo. The much-anticipated return of this product is set to begin this month, with a nationwide rollout scheduled throughout February, exclusively available at Whole Foods Markets. The relaunch also introduces an expanded flavor lineup, featuring Original, Chipotle Mayo, Ranch, and Chipotle Ranch.

“Sandwiches and salads of the world, rejoice: JUST Mayo and JUST Ranch are BACK”

The announcement, made on JUST Egg’s social media feed earlier today, stated, “Sandwiches and salads of the world, rejoice: JUST Mayo and JUST Ranch are BACK.” The news of the relaunch follows a recent poll by JUST Egg, where a significant 87% of followers expressed interest in the product’s return.

Originally developed in 2011 under the company name Hampton Creek, JUST Mayo first hit the shelves in Whole Foods Market in 2013. Unilever, the parent company of Hellmann’s, swiftly filed a legal action against Hampton Creek in 2014. The lawsuit, accusing the company of false advertising by marketing its eggless product as mayonnaise, was ultimately dropped after Unilever received intense consumer pressure, according to a representative.

From Controversy to Comeback: Eat Just Relaunches JUST Mayo with Nationwide Whole Foods Rollout - vegconomist - the vegan business magazine (2)

However, that wasn’t the only controversy surrounding the Just Mayo. In 2016, Hampton Creek purchased mass quantities of Just Mayo from stores, with Tetrick claiming it “was all a push to ensure quality control and “build momentum” around products,” according to CNBC. Still, sources like Bloomberg hypothesized that the move was likely to make the product appear more popular than it really was.

Growth and shifting focus

Despite these challenges, the brand, renamed Just Inc. in 2017, continued to grow in popularity. It expanded its product line to include a variety of flavors like wasabi, truffle, sesame ginger, garlic, chipotle, and sriracha. However, by the end of 2019, JUST Mayo was discontinued as the company pivoted its focus towards JUST Egg and its cultivated meat division, GOOD Meat.

The relaunched JUST Mayo and JUST Ranch products will be available in the refrigerated aisle of Whole Foods Markets nationwide throughout February. Starting in March, these products are slated to be distributed to other retailers across the United States, including a shelf-stable version.

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From Controversy to Comeback: Eat Just Relaunches JUST Mayo with Nationwide Whole Foods Rollout - vegconomist - the vegan business magazine (2024)

FAQs

Why was just mayo discontinued? ›

Surprisingly, Eat Just decided to discontinue these highly successful condiments to focus on its growing plant-based egg business. The move was met with immediate protests and pleas from fans, who expressed their frustration through nearly four years of persistent online outreach.

Why is mayonnaise not vegan? ›

Because mayonnaise has egg in it, it's not vegan. A food product that's vegan is made without any animal products. Instead of eggs, commercial vegan mayonnaise brands may use aquafaba, which is the thick liquid from cooking or soaking chickpeas.

Is just mayo shelf stable? ›

Additional retailers will begin to stock the products in refrigerated and shelf-stable formats in March. JUST Mayo was originally introduced in 2013 and quickly grew to dominate the plant-based mayo category. A line of dressings soon followed.

Is just mayo vegan? ›

Just Mayo comes in original, wasabi, truffle, sesame ginger, garlic, chipotle and sriracha flavors. It has been described as "a vegan spread that has rattled the egg industry."

Do they still sell Just Mayo? ›

Just Mayo hasn't been on the shelves since 2019. But starting today, you can pick up a jar in two flavors—original and chipotle—in the refrigerated aisle of Whole Foods Market stores nationwide. Mayo is big money. It's in almost every fridge in the country.

What is the healthiest mayo? ›

LOVE IT!
  • Primal Kitchen Avocado Oil Mayo.
  • Spectrum Canola Mayo.
  • Chosen Foods Vegan Mayo.
  • Walden Farm's Amazin' Mayo.
  • Kraft Fat Free Mayo.
Jan 8, 2024

How unhealthy is Vegan Mayo? ›

Nutritional Value of Vegan Mayo

Vegan mayo is generally lower in calories and fat than traditional mayo, as it is made without egg yolks. One tablespoon of vegan mayo contains around 90 calories and 10 grams of fat, compared to traditional mayo—which has about 100 calories and 11 grams per tablespoon.

Is Hellman's real mayo vegan? ›

Made with canola oil, Hellmann's® Vegan has an amazing wholesome taste. Hellmann's® Vegan is made without eggs and is certified Vegan by Vegan Action.

Why is mayonnaise bad for you? ›

Consuming mayonnaise in excess can increase the risk of heart disease. About 1.6 grams of saturated fat is found in one tablespoon of mayonnaise. In this case, if you eat more mayonnaise, it can increase cholesterol. High cholesterol in the body increases the risk of heart disease.

Is it bad to not refrigerate mayo? ›

In general, the FDA recommends tossing perishable foods, including mayo, which have been left out at room temperature for 2 or more hours. Unopened containers of store-bought mayo will keep in the pantry until the sell-by date, and opened mayonnaise will keep for about 2 months in the refrigerator.

Does ketchup need to be refrigerated? ›

Unless you're a busy diner going through and refilling ketchup bottles every day or two, you should store your ketchup in the fridge. This is because, just like pickles, the flavor and texture declines after you open the bottle or jar and the ketchup is exposed to air.

Can you eat a sandwich with mayo left out overnight? ›

It all is contingent on how long overnight you have left the mayonnaise out for. If mayo had been left on the table for 12+ hours, throw it out. If it was eight hours or less, you should be fine storing or eating it. Everyone loves this condiment on their sandwiches and on burgers.

Is Just Mayo discontinued? ›

If you've been desperately wondering what happened to Just Mayo and Just Ranch since they mysteriously disappeared from store shelves circa 2020, well, have we got good news for you. The cult favorite vegan products are officially back in action, rolling out nationwide in February 2024.

Why did Just Ranch get discontinued? ›

The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company's flagship animal-free liquid egg alternative, before relaunching the condiments again this year, Tom Rossmeissl, Eat Just's head of ...

What can I use instead of mayonnaise? ›

9 Scrumptious Mayonnaise Substitutes (Including Vegan Options)
  • Sour cream. Sour cream can add a fresh zip of flavor to almost any recipe that calls for mayonnaise. ...
  • Pesto. Pesto is a popular paste-like sauce made from pine nuts, basil, garlic, cheese, and olive oil. ...
  • Greek yogurt. ...
  • Mustard. ...
  • Eggs. ...
  • Olive oil. ...
  • Avocado. ...
  • Hummus.
Mar 19, 2021

What is the oldest mayonnaise brand? ›

Schlorer's Mayonnaise is credited as being the first mayonnaise put in jars and sold commercially, in 1907. The first products trademarked by the Schlorer Delicatessen Company were Mrs. Schlorer's Mayonnaise and Mrs. Schlorer's Olivenaise in 1917.

Why did Mcdonald's get rid of mayonnaise? ›

When we spoke to the fast food chain about the lack of mayonnaise on their menu, they said not enough customers wanted the sauce to make it worthwhile. A spokesperson commented, "What we offer in our restaurants is based on customer demand. We don't currently have any plans for mayonnaise to be made available." WHAT?

Why did mayo split? ›

Mayonnaise will often split if it is being mixed in a food processor or blender. The heat produced by the motor and speed can cause this to happen. To avoid a split sauce, use fridge cold ingredients and chilli the bowl in cold tap water before using.

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